Lead response tracking

Contact every lead.
Without delay.

LeadLook shows your sales team which leads are still waiting and for how long, helping them follow up quickly so no lead gets overlooked. Your team keeps working as usual.

Contact us → See how it works
Free walkthrough Live in 10 minutes No change for your sales team
LeadLook, Unanswered Leads
⚠ 9 leads have been waiting over 48 hours
Leads in (30d)
84
Answered
71%
Avg response
4.2h
Unanswered
24
Lead Salesperson Waiting Status
Maria Lindqvist Erik S. 62h Overdue
Johan Bergström Sara K. 31h Warning
Anna Karlsson Erik S. 4h Active
+23% reply rate after
1 week of LeadLook
Works with the tools your team already uses
Microsoft 365 Outlook HubSpot Salesforce WordPress Smart365
The blind spot

Nobody ignores leads on purpose.
They just disappear.

Most teams do not miss leads because they do not care. They miss them because there is no single place that proves who got a reply, how fast, and who is still waiting.

👻

Leads slip when the week gets full

Nobody decides to skip a lead. It just never gets picked back up, and no one notices.

📊

Chasing is the manager's job today

Following up on follow-ups is manual. It makes the manager the bottleneck and turns every gap into a conversation.

🔥

No one can answer "how many did we miss?"

Without response times per lead and per channel, lead spend cannot be tied to revenue.

Setup

Live in 10 minutes.
No IT project required.

No Exchange configuration. No Azure Portal. No PowerShell. One admin click in Microsoft's standard OAuth dialog, and LeadLook starts checking replies automatically.

1

Connect the LeadLook app

One flow. Your IT admin implements the app in your tenant. Done in 2 minutes.

2

Connect your CRM lead list

Connect HubSpot or other CRM. Select the lead list, upsell list or customer list that LeadLook should check against.

3

Select salespeople

Choose the salespeople you want to track. LeadLook sets up monitoring automatically.

4

Go live

Dashboard activates immediately. Your salespeople don't change anything about how they work.

Features

Everything you need so that
no lead falls through the cracks

LeadLook gives management real-time proof that every lead is followed up, and nudges salespeople automatically so managers don't have to chase.

⚡

Every contact that needs follow-up

Leads, upsell lists, churn-risk customers or any contact list. If they should be contacted, LeadLook checks that they were.

⏱

Response time on every lead

Measured per lead, per salesperson and per channel. See exactly how long each contact waited before getting a reply.

🚨

Unanswered lead list

A live list of every lead still waiting, sorted by how long. Set custom thresholds per lead category so the right alerts reach the right people.

🔔

Automatic reminders to salespeople

LeadLook sends a friendly nudge directly to the salesperson when a lead is still unanswered, so the follow-up happens without the manager getting involved.

📈

Daily and weekly reports

Automatic digests of all unanswered leads, straight to your inbox. Choose daily mornings, weekly summaries or both.

📞

Phone follow-ups included

See which leads were contacted by phone, not just email. One complete follow-up picture, however your team works.

What you get

Seven outputs live today. Three on the roadmap.

Dashboards, alerts and reminders work immediately. Slack, exports and CRM auto-update are planned next.

● Live

Overview Dashboard

Your command center. Real-time KPIs, response time distribution and channel breakdown, all on one screen, always up to date.

  • Leads in / Answered / Avg response / Unanswered count
  • Bar chart: <1h / 1-4h / 4-24h / >24h response windows
  • Channel breakdown: email, phone, web form, chat and more
  • Filter by period (7d / 30d / 90d) and lead category
LeadLook, Overview
Leads in (30d)
84
Reply rate
71%
Avg response
4.2h
Unanswered
24
Response time distribution
<1h
32
1-4h
24
4-24h
16
>24h
12
💡 Leads replied to within 1h convert at 3.2× the rate of >24h replies
● Live

Salesperson Performance

A ranked view of every salesperson being tracked. Color-coded by answered rate and response time so you can see at a glance who's performing and who needs coaching.

  • Assigned contacts, answered, unanswered, avg response time per channel
  • Green / yellow / red progress bars per person
  • Sortable by any column: fastest, highest volume, most gaps
  • Drill down into any salesperson's individual activity
LeadLook, Salesperson Performance
SalespersonLeadsRepliedAvg
Sara Karlsson22201.8h
Erik Sundström18143.1h
Johan Berg25166.4h
Anna Lindgren191011.2h
Sara Karlsson
91%
Erik Sundström
78%
Johan Berg
64%
Anna Lindgren
53%
● Live

Unanswered Leads List

A full, live list of every lead still waiting for a reply, any channel, sorted by urgency and color-coded by wait time, with one-click actions to follow up immediately.

  • Red = waiting >48h  ·  Yellow = 24-48h  ·  White = <24h
  • Channel indicator: email, phone, web form, chat and more
  • "Open in CRM" and "Send email" one-click actions
  • Search, filter, and sort by any column
LeadLook, Unanswered Leads (24)
⚠ 9 leads waiting over 48 hours
LeadCategoryWaitingAction
Maria Lindqvist Inbound Web 62h Overdue
Johan Bergström Premium Lead 31h Warning
Lena Svensson Partner Ref. 18h Active
Anders Holm Inbound Web 4h Active
✉ Email

Daily Morning Digest

Delivered at 08:00 every morning, or as a weekly summary. Everything you need to know before your first team interaction: answered rate, unanswered leads and salesperson snapshots.

  • Yesterday's answered rate, leads in, avg response time
  • Top unanswered leads with hours waiting and assigned salesperson
  • Per-salesperson activity summary from the previous day
  • One-click button to open the full dashboard
● Live

In-App Alert Banner

A persistent red banner appears at the top of the dashboard the moment your threshold is crossed. Impossible to miss, and one click to act on it.

  • Triggers at your configured threshold (default: 48h)
  • Configurable per lead category, Premium leads alert instantly
  • Dismissible per session, re-appears if condition persists
  • Click to go directly to the filtered unanswered list
LeadLook, Dashboard
⚠ 9 leads have been waiting over 48 hours
Oldest: Maria Lindqvist, 62 hours  ·  Assigned: Erik S.
⏱ 4 Premium leads have not been contacted within 4 hours
Leads in (7d)
29
Reply rate
71%
Avg response
4.2h
Unanswered
24
✉ Email

Salesperson Reminder

When a lead assigned to a specific salesperson hasn't been replied to, LeadLook sends them a direct reminder, no manager intervention needed.

  • Sent automatically when the configured threshold is reached
  • Includes lead name, wait time, category, and direct action links
  • Creates self-service accountability without micromanagement
  • Configurable per lead category and threshold
⏰ Reminder: Johan Bergström is waiting for a reply (31 hours)
From: alerts@leadlook.io → To: erik.sundstrom@company.se  ·  Today 11:14
Hi Erik, this lead has been waiting for a reply and hasn't been contacted yet.
⚠ Unanswered lead
LeadJohan Bergström
Emailj.bergstrom@firma.se
CategoryPremium Lead
Lead created19 May, 04:10
Waiting31 hours

Also included

📋 ● Live

Activity Log

A complete timeline of every follow-up action, who did it, when, and through which channel.

💬 Phase 2

Slack Notification

Real-time alerts to a Slack channel when a lead crosses your threshold.

🔄 Phase 2

CRM Contact Auto-Update

Writes email activity back to the CRM contact record automatically. No manual logging.

⬇ Phase 2

PDF / CSV Export

One-click exports of dashboards and reports for meetings, Excel or board updates.

LeadLook checks follow-up against the lists and channels your team already uses
HubSpot CRM Salesforce WordPress forms Smart365 Website contact forms Landing page tools Paid ad leads Partner portals Manual CRM import
Built for B2B sales teams

Finally know what is
actually happening

LeadLook is used by sales managers who are tired of discovering missed follow-ups too late. The dashboard gives them a single source of truth for response time, unanswered contacts and salesperson activity.

Plans for every team size

Contact us and we'll help you choose the right plan for your team.

Starter
For small teams getting started
  • Up to 3 salespeople
  • 1 CRM lead list
  • 90 days of history
  • Full dashboard, all 3 tabs
  • In-app alerts
Contact us
Recommended
Growth
For growing sales teams
  • Up to 10 salespeople
  • 5 CRM lead lists
  • 12 months of history
  • Daily email digest
  • Salesperson reminder emails
  • Team member access
Contact us
Pro
For larger or multi-team operations
  • Unlimited salespeople
  • Unlimited lead lists
  • Full history
  • Slack integration
  • API access
  • PDF/CSV report export
  • Priority support
Contact us
Questions

Frequently asked

Does LeadLook read the content of our emails?
No. LeadLook only processes metadata: who sent the email, who received it, when, and the subject line. Email body content is never read, stored, or transmitted. This is enforced at the API level. GDPR compliance is built into the architecture by design.
What does IT need to do to get us set up?
One click. Your IT admin approves LeadLook's permissions in Microsoft's standard OAuth consent screen, the same screen used by thousands of enterprise apps. No Azure Portal configuration, no PowerShell, no Exchange settings. The whole process takes under 2 minutes.
Do salespeople need to change how they work?
Not at all. Salespeople continue using Outlook and their phones exactly as they do today. LeadLook operates silently in the background and checks that contacts on your list were reached. There's no new interface for them to learn, no plugin to install, and nothing to click.
Does LeadLook remind salespeople to follow up?
Yes. When a lead is still unanswered after the threshold you set, LeadLook sends an automatic reminder directly to the salesperson. The manager sees the issue in the dashboard, but the salesperson gets the nudge, so the follow-up happens without anyone chasing.
Which contacts can LeadLook track?
Any list you keep in your connected CRM. New leads, upsell targets, customers at risk of churning, partner contacts, or campaign lists. As long as the contact is in the list, LeadLook checks whether your team has reached them and how fast.
Does it work for leads that come in by phone?
Yes. Phone contacts can be logged and matched against your lead list, so you see a complete follow-up picture across email and phone. Chat, web forms and other channels can also be included.
Which CRMs and lead sources does LeadLook support?
LeadLook currently supports HubSpot natively, with Salesforce on the roadmap. Contacts can originate from any source, website forms, WordPress, Smart365, ad platforms, manual import, as long as the contact exists in your connected CRM list. The matching is done against your CRM contact records, not the lead source.
What happens if a salesperson emails a contact who isn't in the lead list?
Nothing is logged. LeadLook only captures and processes events for contacts who are on the list you've configured. Other contacts are ignored entirely and never stored.
Can we cancel anytime?
Yes. No long-term contracts. Cancel anytime from your account settings. You can also export all your data before leaving. GDPR Article 17 compliance is built in.

See how many leads are still waiting

Book a 20-minute walkthrough. We'll show you exactly who is unanswered and how fast your team replies.

Contact us → Book a walkthrough